Let's Inspire Women Together

I help 135K+ women over 40 transform their lives through style, strength, and intentional living. If your brand empowers women to become their best selves, let's work together.

hey, I'm Lisette!

At 49, I felt invisible. At 52, I've built a thriving business and community of 135K+ women who are transforming their lives.

I went from closing a failed boutique to creating The HER Rebrand Method™ a proven system helping women over 40 stop feeling stuck and start living with intention, strength, and style.

My audience trusts me because I've lived it. I don't sell theory, I share what actually worked to transform my life at 50.

My mission: Prove to every woman over 40 that it's not too late to become HER.

How We Can Work Together

🎙️ PODCAST INTERVIEWS

I love discussing morning routines, strength training after 40, building confidence at any age, capsule wardrobes, discipline with grace, and creating systems that actually work for real life.

Topics I cover:

My transformation from invisible at 49 to thriving at 52

Building a 5 AM morning routine that changed everything

Strength training for women over 40

Creating a capsule wardrobe that makes getting dressed effortless

Sobriety, boundaries, and choosing yourself

Building a business in midlife

BRAND PARTNERSHIPS

Authentic collaborations with brands I genuinely use and love

I only partner with brands that align with my values and support women's transformation journeys. My audience knows I'll never promote something I don't actually use.

What I partner on:

Sponsored Instagram posts, reels, and stories

TikTok videos and series

YouTube integrations

Long-term brand ambassadorships

Affiliate partnerships

Product reviews and recommendations

Categories I work with:

Fashion & style (capsule wardrobe essentials, elevated basics)

Fitness & wellness (strength training gear, supplements, recovery tools)

Lifestyle & productivity (morning routine essentials, planners, home organization)

Beauty & skincare (clean, effective products for women 40+)

📱 SOCIAL MEDIA COLLABORATIONS

Reach 135K+ engaged women across Instagram, TikTok, and YouTube

Authentic content that resonates with women ready to transform their lives. High engagement rates, loyal community, and genuine trust.

My Audience

Who Follows The HER Rebrand Method™

Demographics

Women aged 40-65

80% US-based (suburban/urban)

Middle to upper-middle class ($75K-150K+ household income)

Highly engaged and ready to invest in themselves

Platform Breakdown

Instagram: 31,000 followers - Daily style inspiration, transformation content, reels

TikTok: 62,000 followers - Quick tips, motivation, behind-the-scenes

YouTube: 42,000 subscribers - Long-form tutorials, workout programs, transformation stories

Email List: 3,000 subscribers - Weekly engaged readers with high open rates

Total Community: 135K+

Mindset

Done feeling invisible

Ready for real transformation

Value authenticity over perfection

Willing to do the work

Tired of "inspiration" without systems

Interests

Morning routines & productivity

Strength training & fitness after 40

Style & capsule wardrobes

Personal development & mindset

Quality products that actually work

Menopause, wellness, and aging with intention

What I Stand For

My Partnership Values

Authenticity Over Everything

I only promote products and brands I genuinely use and believe in. My audience knows if I'm recommending it, I actually use it.

Quality Over Quantity

I prefer meaningful, long-term partnerships over constant one-off collaborations.

Value-Driven Content

Every partnership must provide real value to my community. No fluff, no BS.

Women Supporting Women

I prioritize brands that genuinely support women's empowerment—especially women over 40.

Transparency Always

I clearly disclose partnerships and sponsored content. Trust is everything.

What Partners Say

"Working with Lisette was easy and genuinely enjoyable. She’s collaborative, communicative, and her personality really comes through in the work!”

- Laureano Figueroa

"It’s been such a pleasure working with you! We’re truly impressed by your professionalism and dedication to creating high-quality content. Your attention to detail and commitment to excellence really stand out. We sincerely hope to collaborate with you again in the future! (Brandpal)

Working with Lisette on our recent L'Oréal Paris campaign was an absolute joy! From initial conception to pushing live, she was communicative, eager to deliver top quality content, and receptive to feedback and suggestions."

- Jasmyn

“Lisette was a pleasure to work with! Very fast communicator, delivered her content on time, and was always around to answer questions to help move the project forward. Very responsive to feedback as well and the client loved the final product!”

- Artisan Council Marketing Team